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Bud Light's Dylan Mulvaney fiasco cost Anheuser-Busch more than $1B in sales last year
BUDABInBev(BUD) New York Post·2024-03-01 15:37

Bud Light-parent Anheuser-Busch InBev may have lost more than 1billioninsalesbecauseofitsill−fatedadvertisementfeaturingtransgenderinfluencerDylanMulvaney.InNorthAmerica,organicrevenue—seenasthebestmeasureofoperatingperformance—nosedivedastaggering1 billion in sales because of its ill-fated advertisement featuring transgender influencer Dylan Mulvaney.In North America, organic revenue — seen as the best measure of operating performance — nosedived a staggering 1.4 billion in 2023, “primarily due to the volume declined of Bud Light,” according to CNN, citing the brewer’s fourth-quarter earnings report.Global volumes declined 4% in the quarter, though in North America, they fell more than ...