Costco's Digital Gold Rush Drives eCommerce Gains

As retailers compete for consumers’ omnichannel loyalty, Costco is driving digital growth with a somewhat unconventional approach — selling precious metals.The membership warehouse club chain shared in its second quarter fiscal 2024 financial results Thursday (March 7) that digital sales were up 18.4% in the quarter, and much of that growth comes from its sales of precious metals.“eComm showed strength in several areas led by sales of gold and very recently silver as well,” Costco CFO Richard Galanti told a ...