SoFi's Near-Term Nightmare: Can the Fintech Darling Weather the Storm?

When considering a long-term framework, there’s a lot to like about online personal finance company SoFi Technologies (NASDAQ:SOFI). Throughout 2023, the company’s brand equity has steadily grown among U.S. adults. Even better, the message has resonated with its core demographic: high-earning young adults. Since millennials and Generation Z represent the future, the narrative seems compelling for SOFI stock.Nevertheless, broader economic concerns are starting to weigh on investors. To be fair, the most cons ...