Adjust Integrates Google Play Games on PC, Unlocking Cross-Device Marketing Opportunities For App Developers

Addition of Play Install Referrer API makes it easier to distribute and measure cross-play games SAN FRANCISCO, March 12, 2024 /PRNewswire/ -- Leading measurement and analytics company Adjust today announced a first-of-its-kind integration with Google Play Games on PC, marking a significant milestone in empowering gaming app developers, marketers and studios to seamlessly distribute and measure their marketing campaigns across a diverse range of platforms. Adjust is enhancing PC | console measurement with t ...