DoubleVerify and NBCUniversal Expand Partnership to Launch First-of-its-Kind Program-Level Measurement Solution

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and NBCUniversal, today announced an expanded partnership to provide program-level measurement solutions across over the top (OTT) devices, including Connected TV (CTV). This new development in streaming verification will enable NBCUniversal advertisers to measure brand safety and suitability, and content performance at the program level. "Today marks a key shift in st ...