Philip Morris (PM) Advances Smoke-Free Evolution With New Launch

Philip Morris International Inc. (PM) is going all the way to accelerate its smoke-free transformation. With the ambition of generating more than two-thirds of its total revenues from smoke-free products by 2030, Philip Morris aims to offer enhanced alternatives to consumers. Moving on these lines, the company has unveiled its latest offering, the IQOS ILUMA i. The launch coincides with the 10-year anniversary of IQOS, which was initially introduced in Nagoya, Japan, in 2014.This new addition to Philip Morr ...