Nike Continues to Distance Brand From D2C Push

Nike may have beaten the street with its fiscal year Q3 earnings, but it’s hardly taking a victory lap. Acknowledging that this was a “difficult time” for the brand, CEO John Donahoe told Thursday’s earnings call that some adjustments are in store, and that further distance from its direct-to-consumer initiatives may be necessary.“We need to sharpen our focus on sport, we must drive a continuous flow of new product innovation,” Donahoe said. “Our brand marketing must become bolder and more distinctive. And ...