81% of Gen Zers Say Multicultural/Diverse Communities Greatly Shape Brand Preferences, According to Direct Digital Holdings' Research

Report Also Reveals Mainstream Tipping Point, as Multicultural/Diverse Consumers Drive Brand Choices for 57% of the General PopulationHOUSTON, April 2, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange 142 ("Orange 142"), today released a new whitepaper, Cracking the Code: H ...