OREO-Maker Mondelēz Launches "The Art of (Re)Play" Campaign to Encourage a Pause in China's Urban Life

Modern Baizitu Fuses Chinese Traditional Culture and Modern Technology to Remind the Public to Never Forget the Playful SpiritSHANGHAI, April 2, 2024 /PRNewswire/ -- OREO, a popular cookie brand belonging to Mondelēz International (NASDAQ: MDLZ), recently launched a campaign named "The Art of (Re)Play", starting from March 20th. Drawing inspiration from Chinese traditional culture, they have unveiled their art piece, the Modern Baizitu, initially showcased in subway stations in Shanghai and now on their WeC ...