Costco vs. Dollar Tree: One Is Lowering Prices, the Other Is Raising Them. Which Strategy Could Pay Off for Investors?

Costco knows its customers very well, but Dollar Tree seems like it has forgotten why people shop at its stores.When it comes to the retail sector, the best companies often connect deeply with their frequent customers. Those stores that understand that and foster their customer relationships tend to have enduring businesses. Retailers that forget what made them great, meanwhile, sometimes end up destroying their businesses. For an example of that dichotomy playing out today, consider the differing strategie ...