Direct Digital: Appears Oversold Despite Strong Partnership Developments

Luis Alvarez Direct Digital Holdings (NASDAQ:DRCT) is a US-based company providing solutions for stakeholders within the digital advertising and marketing space, such as DSPs, publishers, advertisers, and agencies. DRCT went public in 2022 at a price of $3, and had traded mostly sideways until near the end of 2023, when share price saw a steep increase to around $12. Starting the year at that level, DRCT had also been gaining momentum and reached an all-time high of $32 just last month, before seeing co ...