Bank of America's Virtual Assistant Reaches 2 Million Interactions Per Day

Bank of America ’s virtual financial assistant, Erica , is now engaging with clients 2 million times per day.“Erica acts as both a personal concierge and mission control for our clients,” Nikki Katz , head of digital at Bank of America, said in the release. “Erica meets clients where they are and when they need us and has become a true guide by their side.”While it took four years for Erica to reach 1 billion interactions , it took only 18 months to add another 1 billion, according to the release.Clients’ u ...