IMAX® And Major Cineplex Expand Longstanding Partnership with Three New IMAX With Laser Locations Across Thailand

Core Insights - IMAX Corporation and Major Cineplex have expanded their partnership to include three new IMAX with Laser locations in Thailand, enhancing IMAX's presence in the Southeast Asian market [1][2] - The new IMAX locations will be situated in Bangkok, with one opening in 2024 and two more in 2026 and 2027, marking a significant expansion beyond city centers [1][3] - IMAX has reported strong box office performance in Thailand, achieving over $5.4 million in 2023, the highest grossing year for IMAX in the country [2] Company Overview - Major Cineplex is the largest cinema operator in Thailand, currently managing nine IMAX locations across Thailand and Cambodia, and holds approximately 70% market share of the Thai cinema industry's admissions revenue [4] - IMAX is recognized for its innovative entertainment technology, operating 1,772 IMAX systems globally as of December 31, 2023, across 90 countries and territories [6][5] Technological Advancements - The new IMAX with Laser systems will feature advanced 4k laser projection technology, providing enhanced image quality and audio experiences for moviegoers [3]