Disney's (DIS) Marvel & Coca-Cola Team Up for Global Campaign

Disney’s (DIS) Marvel and Coca-Cola (KO) have collaborated for a global campaign. The campaign, Coca-Cola x Marvel: The Heroes, will showcase popular Marvel characters.This collaboration includes a special TV commercial and never-before-seen consumer experience with exclusive Coca-Cola packaging featuring 38 Marvel character illustrations.The limited-edition cans and bottles feature Marvel heroes and villains with striking colors to bring out the characters. Each can is scannable and brings life to the char ...