Philip Morris (PM) Smoke-Free Options Aid Amid Volume Concerns

Philip Morris International Inc. (PM) has been benefiting from its focus on a smoke-free transition amid consumers’ rising inclination toward reduced-risk products (RRPs). Markedly, smoke-free products generated 39.3% of the company’s net revenues in the fourth quarter of 2023. Philip Morris aims to generate more than two-thirds of its total revenues from smoke-free products by 2030.Apart from this, the company enjoys pricing power as although higher pricing might lead to a possible decline in cigarette con ...