Half of Amazon Spring Sale Shoppers Bought Health and Beauty Products

To further increase its already substantial share of the retail market, last month Amazon announced its first Big Spring Sale.The sale ran from March 20 to March 25, and although the eCommerce giant likely anticipated it would move a lot of merchandise and boost first-quarter earnings, PYMNTS Intelligence data showed the event was a bit underwhelming.This is not to suggest the sale was a flop. As PYMNTS Intelligence’s “Amazon Spring Sale Turns Deal Seekers Into Prime Members” showed, 28% of U.S. consumers p ...