Visa Acceptance Enhancements Connect AI to Click-and-Mortar™ Shopper

Earlier this year, Visa and PYMNTS Intelligence trained a spotlight on the Click-and-Mortar™ shopper.This fast-growing segment, who seek digital features with the instant gratification of in-store shopping, offers both challenge and opportunity for merchants as they offer up reimagined experiences in the aisles, at the register and online.  Andre Machicao, senior vice president, Acceptance Solutions at Visa, told PYMNTS’ Karen Webster: “The payment experience has got to be seamless — and deeply embedded. Co ...