3 6 Ke·2024-03-28 21:37Core Insights - Xiaomi's first car, the SU7, was priced at 215,900 yuan, which was a strategic decision to compete effectively in the market and pay homage to Tesla [1][4] - The SU7 received over 10,000 pre-orders within 4 minutes and surpassed 50,000 in 27 minutes, indicating strong market demand and production capacity [1][3] - CEO Lei Jun emphasized the importance of product strength, intelligent technology, and the integration of the Xiaomi ecosystem as key factors for success in the automotive sector [1][4] Pricing Strategy - The SU7 is available in three versions: Standard (215,900 yuan), Pro (245,900 yuan), and Max (299,900 yuan) [1] - Initial pricing considerations included a higher price point, but the final decision to lower the price by 30,000 yuan was made to demonstrate sincerity and competitiveness against Tesla [1][6] - The pricing strategy reflects a calculated approach to penetrate the market and attract consumers, especially in a competitive landscape [1][4] Product Features - The SU7 features advanced performance metrics, including a 0-100 km/h acceleration time of 2.78 seconds for the Max version, outperforming the Porsche Taycan [3] - The vehicle incorporates Xiaomi's strengths in smart technology, allowing seamless integration with other Xiaomi devices and services [3][4] - AI technology is leveraged for features like narrow parking assistance, showcasing Xiaomi's commitment to innovation in the automotive space [4][6] Market Positioning - Xiaomi aims to establish a comprehensive "human-vehicle-home" ecosystem, positioning the car as an integral part of smart living [4][5] - The company is prepared for intense competition in the electric vehicle market, drawing parallels to its experiences in the smartphone industry [4][6] - Lei Jun expressed confidence in Xiaomi's ability to navigate the automotive landscape, citing a robust cash reserve of 136.3 billion yuan to support future endeavors [6][7] Strategic Vision - The automotive venture is seen as a core part of Xiaomi's long-term strategy, with plans to become one of the top five global car manufacturers within 15 to 20 years [6][7] - The integration of AI and smart technology is viewed as a critical differentiator for Xiaomi in the automotive sector [4][6] - The company is focused on enhancing the overall user experience through improved charging infrastructure and smart features, which are essential for the adoption of electric vehicles [4][6]