Core Insights - The holiday economy is showing robust vitality in the domestic cultural and tourism market, with expectations for stable growth during the upcoming "May Day" holiday [1] - The "May Day" tourism heat is increasing compared to last year, driven by favorable policies and improved travel experiences [1][2] Group 1: Tourism Market Trends - The "May Day" holiday tourism bookings exhibit three main characteristics: 1. Development of the lower-tier tourism market, with hotel bookings in county areas increasing by 68% and scenic ticket orders rising by 151% year-on-year [1] 2. The rise of "internet celebrity" cities, attracting younger tourists who prioritize cost-effectiveness and personalized experiences [2] 3. Strong demand for staggered travel before the holiday, with significant increases in train and flight bookings for popular routes [2] Group 2: Market Support and Initiatives - The tourism market's growth is supported by various market participants, including local governments and businesses, which are implementing diverse strategies to enhance tourism experiences [3] - Examples include tailored travel routes and promotional campaigns in cities like Tianshui, as well as initiatives across multiple regions to improve tourism services and market regulation [3]
“五一”旅游预热 市场主体共绘假日经济新图景