Lowe's Teams Up with Lionel Messi, Inter Miami CF and CONMEBOL Copa América 2024 USA™ to Win Over Soccer Fans

"Lionel Messi is the GOAT of the assist," said Jen Wilson, Lowe's senior vice president of enterprise brand and marketing. "Partnering with him is the perfect reflection of Lowe's shared passion for assisting our customers, whether for their business or home." To kick off his first season, Lowe's and Messi will "assist" Lowe's loyalty customers with extra perks. Starting today, all loyalty members will receive 100 points to get them closer to their next reward through Lowe's new loyalty program for homeowne ...