Sprite Reimagines the Legendary Obey Your Thirst Campaign with Modern Icons Anthony Edwards and Sha'Carri Richardson

Sha'Carri Richardson Makes History as Sprite's First Female Athlete Partner, Joining NBA Star Anthony Edwards for New CreativeATLANTA, April 18, 2024 /PRNewswire/ -- Sprite is reintroducing its iconic Obey Your Thirst campaign to the next generation of drinkers, with inspired new TV spots featuring two of today's hottest athletes and exciting activations across limited time packaging, digital experiences and sports partnerships. Obey Your Thirst Sha'Carri Richardson Anthony Edwards First launch ...