全球前50授权代理商出炉，23年零售额达936.3亿美金，阿里鱼等公司入榜

Global Licensing Industry Overview - The global licensing industry is thriving, with License Global ranking the top 50 licensing agents worldwide, representing hundreds of well-known brands [2] - Licensing agents act as intermediaries between IP owners and potential licensees, facilitating licensing opportunities, negotiations, and long-term partnerships [2] - The goal of brand and IP licensing is to maximize brand value while maintaining brand reputation [2] Key Trends in Licensing Industry - Technology and innovation: Agents invest in cutting-edge technologies like generative AI, blockchain, and data analytics to optimize brand management and identify emerging trends Companies leveraging new technologies saw a 58% increase in annual revenue [2] - Sustainability and consumer-centric strategies: 92% of consumers are more likely to trust environmentally or socially conscious brands, and 66% are willing to pay more for sustainable products [2][3] - Diversity, inclusion, and transparency: Inclusive teams are 35% more productive, and diverse companies generate 2.5x higher cash flow per employee [3] - Partnerships, collaboration, and global expansion: Agents are increasingly expanding their businesses globally [3] - Customer experience and engagement: 62% of customer-centric companies report higher profit margins from omnichannel engagement strategies, and 90% of social media users follow at least one brand [3] - Market trends, flexibility, and adaptability: Agents must quickly adapt to changing market demands to provide sustainable revenue for clients and licensees [3] Top Global Licensing Agents - IMG ranks first for the sixth consecutive year, with $17.2 billion in retail sales in 2023, representing brands like Pepsi, Fortnite, and Transformers [5] - CAA ranks second with$13.83 billion in retail sales, representing Coca-Cola, Netflix, and League of Legends [5] - Beanstalk ranks third with $10.1 billion in retail sales, representing Activision Blizzard, Microsoft, and Ubisoft [4][5] - Alifish (Aliyu) from China ranks 11th, jumping 14 spots from last year, with$2.75 billion in retail sales [5] - Guangzhou Art-land Holding Company ranks 12th with $2.75 billion in retail sales [4] - Medialink Animation International ranks 42nd with$142 million in retail sales [6] Regional Market Performance - Global licensed merchandise sales reached $93.94 billion in 2023, up$6.01 billion from 2022 [7] - North America dominates with $78.42 billion in retail sales, a$7 billion increase [7] - Asia-Pacific companies contributed $8.61 billion in retail sales [7] - Europe (including the UK) contributed$5.26 billion [7] - Latin America saw a $383 million increase, reaching$1.64 billion [7] Key Licensing Categories - Fashion is the top category, attracting 69% of respondents [8] - Food and beverage follows at 51%, then toys and games (46%), health and beauty (32%), footwear and accessories (28%), location-based entertainment (26%), and home decor (26%) [8] Company Spotlight: Alifish (Aliyu) - Alifish has established a strategic direction to provide infrastructure services for the entire industry and developed a unique "IP2B2C" model to connect IP, brands, and consumers [6] - The company focuses on supporting businesses throughout and after the licensing process, aligning with License Global's outlined strategies [6]