Vipshop(US:VIPS) Zhong Jin Zai Xian·2024-04-19 02:16Core Insights - The 4.19 Brand Sale Festival by Vipshop is entering a peak sales period, featuring significant discounts on popular domestic and international brands, with discounts as low as 1.5-fold and 2-fold [1][2] - The event has become a key indicator for spring and summer consumption trends, with categories like trendy apparel, domestic brands, and outdoor sports gaining particular attention [1][2] Group 1: Sales and Discounts - The festival features major discounts on various brands, including Balabala at 20% off, Navigare at 15% off, and Babycare starting at 30% off [1] - The "5-fold Crazy Seconds" event will launch at 8 PM, offering an additional 50% off on selected items [1] - The sale has seen a significant increase in sales for new Chinese-style clothing, with sales doubling year-on-year [1] Group 2: Consumer Trends - The festival highlights a growing interest in domestic brands, which are leading the recovery in consumer spending [1] - Popular styles include sweet and minimalist women's clothing, with minimalist women's apparel seeing a 57% year-on-year increase in sales [2] - Outdoor sports items are also trending, with brands like 361° and The North Face offering discounts as low as 1.4-fold [2] Group 3: Beauty and Skincare - Skincare products are in high demand, with brands like Estée Lauder offering discounts as low as 2.4-fold and significant sales increases in night creams and fragrances [2] - Sales of sunscreen products have surged, reflecting the seasonal increase in outdoor activities [2] Group 4: Event Duration and Consumer Engagement - The 4.19 Brand Sale Festival will continue until 10 AM on April 20, with a simplified discount policy allowing consumers to enjoy deals without needing to meet minimum purchase requirements [2]