Zhi Tong Cai Jing·2024-04-19 02:37Core Viewpoint - Bosideng (03998) has seen a stock price increase of over 4%, currently trading at 4.52 HKD, with a transaction volume of 112 million HKD, driven by the launch of new summer sun protection clothing lines and strong revenue growth in this segment [1] Group 1: Product Launch and Revenue Growth - Bosideng recently collaborated with the prestigious fashion media "Harper's Bazaar" to host a summer sun protection clothing launch event in Shanghai, introducing the "Pride Series 3.0" and "Urban Light Outdoor" product lines [1] - The company's sun protection clothing segment achieved revenue of approximately 500 million RMB in the summer of 2023, a significant increase from around 100 million RMB in the same period last year [1] Group 2: Market Forecast and Analyst Ratings - Morgan Stanley previously projected that Bosideng's retail sales of sun protection clothing would grow more than fivefold in the fiscal year 2024 and double in the fiscal year 2025 [1] - The company's earnings forecasts for fiscal years 2024 to 2026 have been raised by 1% to 3%, with a reaffirmed "Overweight" rating and an increased target price from 4.9 HKD to 5.4 HKD [1] - Zheshang Securities believes that the company's enhanced expertise in sun protection clothing and the further diversification of its product range will contribute to a breakthrough in summer performance for the new fiscal year [1]