Group 1 - The core viewpoint emphasizes the empowering role of artificial intelligence (AI) in facilitating the digital transformation of small and micro enterprises, addressing their marketing challenges and resource limitations [1][2]. - AI technologies, including computer graphics, voice recognition, and semantic understanding, are integrated to help businesses reduce costs and improve efficiency, particularly in the financial sector [2][3]. - The application of AI in marketing allows for enhanced content generation that aligns better with user interests, leading to more effective marketing strategies [2][3]. Group 2 - The company, Qifu Technology, utilizes the 7P marketing theory to provide customized AI marketing solutions for small and micro enterprises, addressing various challenges in product, price, channel, promotion, personnel, process, and physical evidence [3]. - Qifu Technology has invested significantly in the development of large models, achieving notable results in marketing, telemarketing, and programming through the integration of AIGC and automation [3]. - The "Micro Star" support plan launched by Qifu Technology aims to assist small enterprises in the construction industry with their digital transformation, creating a financial service ecosystem that enhances operational capabilities [3].
奇富科技直播间：打破小微企业困局，让AI成为变现力