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Google Cookie Phase Out Postponed Yet Again
AlphabetAlphabet(US:GOOG) PYMNTS·2024-04-24 16:07

Google has once again delayed plans to eliminate third-party cookies on its Chrome browser.The tech giant made that announcement Tuesday (April 23) evening, soon after a British regulator expressed concerns about Google’s proposed alternative to using cookies, known as the Privacy Sandbox.Third-party cookies — pieces of software that track internet users as they browse — have been useful for advertisers, who employ them to create targeted ads and to gauge whether their marketing campaigns are working.Google ...