Core Insights - IMAX Corporation and SM Cinema have announced a significant expansion of their partnership, adding 10 new IMAX with Laser systems in the Philippines, which will more than double IMAX's footprint in the country [1][2] - The deal includes three new locations and seven upgrades to existing systems, with three upgraded locations expected to open in 2024 and the rest by the end of 2026 [1][3] - The Philippines has become one of IMAX's top-performing markets in Southeast Asia, ranking among the top 30 highest-grossing IMAX markets globally since 2022 [3] Company Overview - IMAX Corporation is an innovator in entertainment technology, operating 1,772 IMAX systems across 89 countries as of March 31, 2024 [4] - The company combines proprietary software, architecture, and equipment to create immersive movie experiences, making it a key player in theatrical distribution for major event films [4] Market Significance - The expansion in the Philippines highlights the country's growing importance in the global entertainment landscape, as noted by SM Supermalls President Steven T. Tan [2] - The partnership with SM Cinema, the largest exhibitor in the Philippines, is seen as a vital component of IMAX's strategy to enhance its global network and business momentum [2][3]
IMAX® And SM Cinema Expand Longstanding Partnership With 10 IMAX With Laser Systems In The Philippines