Starbucks Renews Focus on Occasional Customers as Q2 Results Disappoint

Starbucks’s artificial intelligence (AI)-powered personalized rewards efforts, aimed at increasing customer frequency and spending, appear to be facing challenges. Following the announcement of “disappointing” second-quarter 2024 results on Tuesday (April. 30), Starbucks shares plummeted by about 8%. This decline was attributed to various factors including a challenging macroeconomic environment, slower-than-expected growth in China (its largest market outside the U.S.), severe weather, and ongoing cautious ...