Why Apple's ad business isn't what you think it is

Apple is increasingly emphasizing the growth of its services business.Apple's definition of "services" includes advertising, which Apple routinely says is a major driver of its services growth.But Apple's definition of advertising may surprise you. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. Email address B ...