Building on Greatness: Redesigned Toyota Camry Goes All-Hybrid at Kentucky Plant

Core Insights - The ninth-generation Camry has commenced production at Toyota's Kentucky plant, emphasizing the company's commitment to electrification and job stability in the U.S. [1][2] - Toyota has invested over $18.6 billion in U.S. manufacturing operations since 2021 to support electrification efforts, including a recent$1.3 billion investment in the Georgetown facility [3][2] - The Camry has been a significant product for Toyota, with over 11 million units assembled and the plant employing nearly 10,000 workers [1][3] Investment and Employment - Toyota's Kentucky plant has received more than $10 billion in investments and has been a key site for the assembly of popular models like the Camry, which has been America's best-selling passenger car for 22 consecutive years [1][3] - The company is committed to providing secure employment and has a history of reinvesting profits into the plant to prepare team members for future production opportunities [1][2] Electrification Strategy - The 2025 Camry is powered exclusively by the fifth-generation Toyota Hybrid System, aligning with Toyota's multi-pathway approach to electrification [1] - The new investment will also support the assembly of a new three-row battery electric SUV for the U.S. market, enhancing Toyota's range of electrified products [2][3] Company Overview - Toyota has been a significant player in North America for over 65 years, employing more than 63,000 people and contributing to the design, engineering, and assembly of nearly 47 million vehicles [4] - By 2025, Toyota plans to open its 13th plant in North Carolina, which will manufacture automotive batteries for electrified vehicles, further solidifying its commitment to sustainable mobility [4]