Microsoft is launching a mobile game store, taking on Apple and Google

Group 1 - Microsoft plans to launch a mobile gaming store in July, accessible via web browsers, with Candy Crush Saga as a key title [2][3] - The mobile gaming market is the most lucrative segment of the gaming industry, generating $90.5 billion in revenue globally, nearly matching the combined revenue of PC and console gaming [3][4] - The entry into mobile gaming positions Microsoft in competition with Google and Apple, who dominate the current mobile game distribution through their app stores [2][5] Group 2 - The acquisition of Activision Blizzard King has made Microsoft the owner of the Candy Crush series, which has generated over $20 billion in revenue [3] - Emerging markets are driving mobile gaming growth, as smartphones are more prevalent than computers or gaming systems in these regions [4] - The announcement of the mobile store follows Microsoft's decision to close several studios under Bethesda Softworks, indicating a strategic reallocation of resources [5]