Lincoln National (LNC) Meets Customer Demand With New Solution

Core Insights - Lincoln National Corporation (LNC) has launched Lincoln MoneyGuard Market Advantage to meet the growing customer demand for flexibility and growth in long-term care solutions [1][2] - The new product aims to enhance LNC's offerings by providing care protection, increased investment options, and flexibility for consumers [1][4] Product Features - The MoneyGuard solution offers over 50 investment options and allows consumers to choose between indemnity and reimbursement payment methods [3] - Under the indemnity option, consumers can receive up to 80% of a pre-decided monthly payment, while reimbursement covers qualified expenses [3] Market Position and Performance - LNC's shares have increased by 51.7% over the past year, outperforming the industry average growth of 24.7% [4] - The company is positioned to attract more clients and improve its revenue through the introduction of flexible long-term care solutions [2][4]