BeFra Appoints Diego Gaxiola as Independent Director to Its Board

Core Viewpoint - Betterware de México has appointed Mr. Diego Gaxiola as an Independent Director to its Board, enhancing the company's leadership with his extensive experience in financial and administrative roles within the consumer sector [1][3]. Company Overview - Betterware de México is a leading direct-to-consumer company in Mexico, established in 1995, focusing on innovative household products that address organization, practicality, space-saving, and hygiene needs [5]. - The company expanded its portfolio by acquiring JAFRA on April 7, 2022, which allows it to offer a prominent brand in the Beauty market across Mexico and the United States, including products in Fragrances, Color & Cosmetics, Skin Care, and Toiletries [5]. - Betterware operates with an asset-light business model characterized by low capital expenditure requirements, strong profitability, double-digit revenue growth, and free cash flow generation [5]. Board Composition - Following Mr. Gaxiola's appointment, the Board of Betterware consists of eleven members, with eight being Independent Directors, bringing diverse expertise in strategy, finance, digital business, and marketing [2]. Leadership Experience - Mr. Gaxiola has over 20 years of experience in financial roles, including his current position as Global CFO for Grupo Bimbo since 2017, and previous roles at Alsea and Grupo Televisa [3][4]. - His educational background includes a master's degree in finance from Universidad Anáhuac and a bachelor's degree in business administration from the University of Newport and Universidad Iberoamericana [4].