Amazon Is Magnificent, but Is This E-Commerce Stock a No-Brainer Buy on the Dip?

The industry juggernaut has made shareholders rich in the past. This smaller online marketplace might have greater upside moving forward.Thanks to its monumental rise over the past couple of decades, Amazon (AMZN 0.58%) has become one of the world's most valuable enterprises. It carries a market cap of $1.9 trillion today. Early investors have probably gotten wealthy beyond their wildest dreams, as shares have skyrocketed 5,470% in the last 25 years. Amazon is certainly a magnificent stock. But is this othe ...