Mobiquity Technologies Announces Strategic Collaboration with MW Political for Advanced Political Advertising Solutions

Core Insights - Mobiquity Technologies, Inc. has announced a strategic collaboration with MW Political to enhance political data and advertising solutions across Connected TV (CTV) and Over-The-Top (OTT) platforms, marking a significant milestone in digital advertising for the political sector [1][3] Group 1: Collaboration Details - The collaboration is expected to generate substantial business opportunities, with new political advertising campaigns valued at an estimated $7 million over the next four years, starting mid-July 2024 [2] - An agreement has been reached with a prominent Political Action Committee (PAC), allocating a$5 million budget for electoral efforts in two key battleground states, with 60-70% of this budget directed towards Mobiquity's digital initiatives beginning in June 2024 [3] Group 2: Company Profiles - Mobiquity Technologies is a next-generation Platform-as-a-Service (PaaS) company in the advertising and data technology sector, offering a vast audience database and innovative programmatic advertising technologies through its subsidiaries [4] - MW Political specializes in AI-driven solutions for digital advertising, providing advanced tools for optimizing advertising campaigns to ensure maximum efficiency and engagement [5]