iQIYI's New VR Immersive Theater to Launch in Macao, Continuing Expansion of Location-Based Entertainment

Core Insights - iQIYI is launching a VR immersive theater based on its popular series "Love Between Fairy and Devil" in Galaxy Macau this summer, highlighting its strategy to expand location-based entertainment through a combination of intellectual property and technology [1][2] - The VR experience will feature innovative technology such as interactive gesture control and flight motion simulators, providing an engaging and realistic experience for players [2] - This project represents the second collaboration between iQIYI and Galaxy Macau, aiming to enhance the cultural and entertainment landscape of the Greater Bay Area [2][3] Company Strategy - iQIYI aims to leverage its original IP "Love Between Fairy and Devil" to extend its cultural value and market appeal through VR technology, making Chinese culture accessible to a broader audience [3] - The company is committed to creating synergies between IP, technological innovation, and cultural tourism, with plans for further collaborations to explore new offline entertainment formats globally [3] Market Impact - The immersive theater is expected to attract visitors and stimulate growth in the cultural and entertainment sectors of the Greater Bay Area, reinforcing Macau's status as a hub for performing arts [2][3]