Booking Holdings: The Greatest Reason to Buy That No One Talks About

This action gets lost in the shuffle, but it's critically important. People love traveling. It's an opportunity to relax, see new places, be adventurous, party, or escape the daily grind. Some 40% of Americans plan to travel more in 2024 than they did in 2023, according to Forbes. Many will use online travel agencies (OTAs) like Booking.com, Priceline, KAYAK, or Agoda, all of which fall under the Booking Holdings (BKNG 0.07%) umbrella. Most people book their travel online, and the percentage is growing -- O ...