Company Overview - European Wax Center, Inc. is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States, with over 1,000 centers in 45 states [5] - The company performed more than 23 million services annually and generated sales of $955 million in fiscal 2023 [5] - Founded in 2004 and headquartered in Plano, Texas, the company emphasizes a professional personal care experience with highly trained wax specialists [5] Product Recognition - The EWC TREAT® Brightening Ingrown Hair Wipes won the "Best Ingrown Treatment" category at the 2024 Men's Health Grooming Awards, marking the second consecutive year of recognition [1][3] - The product is formulated with vitamin C, azelaic, kojic, and lactic acids, designed to brighten skin and prevent ingrown hairs, bumps, and breakouts [2] - Retail price for the EWC TREAT® Brightening Ingrown Hair Wipes is $34.50, available at all European Wax Center locations and online [4] Industry Insights - The Men's Health Grooming Awards are considered a gold standard in the grooming industry, with products undergoing rigorous testing by Men's Health editors [3][6] - The awards highlight the growing interest in personal care among men, showcasing products that enhance grooming routines [3]
European Wax Center's TREAT® Brightening Ingrown Hair Wipes WINS 2024 Men's Health Grooming Awards