Amcor's new European Innovation Center brings brands the latest in material science and packaging design

Core Viewpoint - Amcor has launched its European Innovation Center in Belgium to enhance sustainable packaging solutions and collaborate with brands and retailers for improved consumer and environmental outcomes [1][2]. Company Overview - Amcor is a global leader in responsible packaging solutions, generating $14.7 billion in annual sales in fiscal year 2023, with operations in 218 locations across 41 countries [6]. Innovation Center Details - The Amcor Innovation Center Europe (AICE) in Ghent, Belgium, aims to pioneer new material technologies for sustainable packaging while enhancing product appeal and usability [1][2]. - The center employs a Catalyst™ approach, facilitating collaborative development from concept to commercial launch, considering market needs, sustainability, and recyclability [2]. Activities and Facilities - The AICE includes a Material Science Center focused on creating innovative, low-carbon packaging materials, including recycle-ready mono-materials and bio-based alternatives [3]. - The Customer Engagement Center allows for testing packaging appeal and usability through consumer focus groups and retail simulations [3]. - An E-Commerce Lab certifies packaging for e-commerce distribution, ensuring compliance with ISTA 6 standards [3]. Sustainability Goals - Amcor has committed to making all its packaging recyclable, compostable, or reusable by 2025 and increasing the use of recycled materials [4]. - The AICE building is designed according to BREEAM sustainability certification standards, reflecting the company's commitment to sustainability [4].