IAS ANNOUNCES INDUSTRY-FIRST DEEPFAKE MEASUREMENT CAPABILITIES

Core Insights - Integral Ad Science (IAS) has launched the industry's first deepfake measurement offering to enhance brand safety ahead of the U.S. elections [1][2] - The new technology utilizes AI-driven Multimedia Technology for frame-by-frame analysis to detect visual manipulations, including deepfakes [2][3] - IAS's deepfake detection technology claims up to 74% greater accuracy compared to existing solutions [3] Company Overview - IAS is a leading global media measurement and optimization platform that provides actionable data to improve advertising effectiveness [4] - The company's mission is to establish a global benchmark for trust and transparency in digital media quality [4]