CROWN ROYAL EXPANDS HORIZONS WITH NEW SINGLE MALT CANADIAN WHISKY EXPRESSION

Core Insights - Crown Royal has launched its first single malt whisky, Crown Royal Single Malt Canadian Whisky, continuing its legacy of innovation in the whisky market [1][5][7] - The whisky is crafted from 100% malted barley and distilled in copper, utilizing Canada's cool climate for a unique distillation process [2][5][7] - The product is positioned to appeal to both whisky connoisseurs and newcomers, offering a smooth and inviting taste profile [5][6] Product Details - Crown Royal Single Malt has an alcohol by volume (ABV) of 45% and is priced at a suggested retail price of $54.99 [9] - The whisky features aromas of creamy vanilla and fruity banana, with flavors of caramel, apple, and baking spices, finishing with hints of spice and warm cinnamon [6] - The product is available nationwide in stores and online [9] Marketing and Launch Events - To celebrate the launch, Crown Royal will unveil a unique ice sculpture installation in Lower Manhattan on June 7, which will melt over 24 hours to reveal the whisky bottle [3][4][7] - Consumers aged 21 and over visiting the installation will receive tickets for the Crown Royal Cocktail Tour at local venues, where they can enjoy cocktails and exclusive merchandise [8]