Why e.l.f. Beauty Stock Was Up 15% Last Month

Can this company keep taking market share from more mature businesses? Shares of cosmetics company e.l.f. Beauty (ELF -3.38%) were up 15% in May, according to data provided by S&P Global Market Intelligence. The stock had been dropping in 2024 because investors feared a slowdown in consumer spending in the sector. But the company pleasantly surprised them on May 22 with its financial results for its fiscal fourth quarter of 2024. It was an admittedly uneven reaction from investors. When e.l.f Beauty first r ...