Adoption of Alkami's Data & Marketing Solutions Grows as Demand for Personalized Digital Banking Experiences Increases

Core Insights - Alkami Technology, Inc. has reported a 76.5% increase in new contracts for its Data & Marketing Solutions from 2022 to 2023 compared to the previous two years, indicating strong demand from financial institutions seeking to enhance their digital banking capabilities [1] - Financial institutions utilizing Alkami's solutions achieve an average return on investment (ROI) of 13 times, showcasing the effectiveness of these tools in driving user engagement and marketing success [1][2] Company Overview - Alkami Technology, Inc. is a prominent provider of cloud-based digital banking solutions for U.S. financial institutions, focusing on enabling clients to grow confidently and adapt quickly in a competitive market [5] - The company offers a range of solutions including transaction data cleansing, customer insights, marketing automation, and AI predictive models, all designed to enhance the digital banking experience and improve customer engagement [2][4] Industry Trends - There is a growing trend among U.S. financial institutions to become more digitally mature, with an emphasis on data-driven decision-making in marketing and operations [3][4] - The integration of data into marketing strategies is becoming essential for financial institutions to provide personalized experiences and drive revenue growth [4]