Stagwell (STGW) and Not Perfect Network Form Global Affiliate Partnership, Enhancing Joint Capabilities in the Baltic States

Core Insights - Stagwell has integrated Not Perfect Network into its global affiliate network to enhance creative production capabilities across the Baltic Region [1][4] - Not Perfect Network is recognized as one of the most awarded agencies in the Baltics, with a strong client base and significant regional influence [3][5] Company Overview - Not Perfect Network operates with a team of nearly 100 people across Lithuania, Latvia, and Estonia, specializing in integrated creative, digital, and design services [2][4] - The agency utilizes its proprietary Creative FastForward™ process to deliver high volumes of quality creative work rapidly [4][11] Clientele and Partnerships - Not Perfect's client roster includes major telecommunications providers in the Baltics, such as Tele2, LMT, and Bite, as well as notable clients like Carlsberg Group, Beam Suntory, NATO, and the Lithuanian Red Cross [5] - The agency is involved in significant global initiatives, including a campaign against Russian disinformation related to the Ukrainian war, which has gained international media coverage [5] Strategic Importance - The partnership with Not Perfect aligns with Stagwell's strategic focus on expanding its presence in the EMEA region, following the establishment of a regional headquarters in London and recent acquisitions [8] - Stagwell's Global Affiliate Program has successfully partnered with nearly 90 affiliates worldwide, enhancing its operational reach to 98 countries [7]