ASSEMBLY BRINGS BRAND NEW GALAXY INTO THE FOLD, CONNECTING DIGITAL COMMERCE AND OMNICHANNEL MEDIA TO DELIVER TRUE BRAND PERFORMANCE WORLDWIDE

Core Insights - Stagwell's Brand New Galaxy has rebranded as Assembly, enhancing its digital commerce capabilities globally [1][2] - The rebranding aims to connect omnichannel media to commerce, supporting clients throughout the consumer journey [1][2] - Assembly now features over 400 experts in digital commerce, providing expanded solutions for various brands [2][3] Company Developments - Key executives from Brand New Galaxy will join Assembly's leadership team, ensuring continuity and excellence for clients [3] - Piotr Morkowski, former CEO of Brand New Galaxy, is now the Global Digital Commerce CEO at Assembly [3][4] - The integration is expected to create more growth opportunities for clients and employees alike [5][6] Strategic Vision - The merger is seen as a strategic step to combine expertise and broaden digital services for full-funnel growth [4][5] - Assembly's proprietary platform, STAGE, will leverage attitudinal, behavioral, and transactional data to enhance client strategies [2][6] - The goal is to foster meaningful connections between clients and their audiences, driving growth through improved data insights [6] Organizational Overview - Assembly operates as a global omnichannel media agency with over 2,300 professionals across 35 offices [7] - The agency focuses on merging data, talent, and technology to drive performance and business expansion [7] - Stagwell, the parent company, aims to transform marketing through a network of over 13,000 specialists [8]