Meta adds AI-powered features to WhatsApp Business app

Last year, during the Q3 2023 earnings call, Mark Zuckerberg talked about leveraging AI to have business accounts respond to customers for purchase and support queries. Today, Meta announced AI-powered features for WhatsApp Business apps, such as helping with the creation of click-to-WhatsApp ads and generating responses to frequent customer messages.Mark Zuckerberg announced these tools at the company’s Meta Connect conference in Brazil today. He noted that that apart from building consumer-facing bots on ...