Advantage Solutions sells Strong Analytics to OneSix, marking another step in its business simplification

Core Insights - Advantage Solutions Inc. has sold Strong Analytics to OneSix, a move aimed at simplifying its business and focusing on core capabilities [1][2] - The sale is part of Advantage's broader growth acceleration plan, which includes reinvesting proceeds into the business and reducing debt to achieve a net-debt-to-adjusted-EBITDA ratio of less than 3.5 times [2] Company Strategy - The CEO of Advantage Solutions emphasized that this transaction is a step towards sharpening the company's focus on its core capabilities [2] - The company has been actively simplifying its portfolio, which includes recent sales of other non-core assets such as Adlucent and The Data Council [3] Business Operations - Strong Analytics, acquired by Advantage in 2021, provided data science services primarily to industries outside of Advantage's main focus on retail and consumer packaged goods [1] - Advantage Solutions is positioned at the intersection of brands and retailers, offering a range of data- and technology-driven services to enhance sales and marketing efforts [4]