Abercrombie & Fitch is back: See the rise, fall, and comeback of the brand that's become Gen Z new obsession

Abercrombie & Fitch was founded as a store for outdoor gear in the late 1800s. It became hugely popular with 2000s teens until changing tastes and controversy led to a decline. The retailer has recently found a new cohort of fans: Gen Z shoppers. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. Email address By clickin ...