e.l.f. Beauty: There Is Further Room For Upside In This Growth Story

Zastavkin/iStock via Getty Images The good: Accelerating market-share growth in Cosmetics and Skincare, while it expands internationally, along with robust digital and retail go-to-market strategies and continuous product innovation The bad: While profitability expands, ROI on marketing can shrink if demand declines from macroeconomic pressure From a profitability standpoint, assuming that the company can continue to drive targeted price increases along with inventory adjustments to improve unit economics w ...