Molson Coors' (TAP) Premium Brands Place It Well: Apt to Hold?

TAP has been making efforts to shape up its product portfolio and expand in growth areas. Its U.S. abovepremium portfolio witnessed sales that outpaced its U.S. economy portfolio, driven by the rapid growth of its hard seltzers, and the continued strength in Blue Moon and Peroni's. Additionally, the company is well-placed, driven by the progress of its revitalization plan. The plan is focused on achieving sustainable top-line growth by streamlining the organization and reinvesting resources into its brands ...